Rush! Poster Campaign

Brief: Develop an original color palette based on a self-curated moodboard, then apply the palette to a set of promotional items. Focus on visual cohesion and the translation of mood and tone into functional design applications.

The Product: Inspired by the vibrant colors of risograph prints, the developed palette features a bold pink, deep navy, and stark white alongside a set of complementary gradients. The vibrant color scheme inspired the creation of promotional posters for a fictional club night, showcasing custom typography and illustrative elements designed to match the palette’s striking and energetic hues.

★ American Advertising Awards 2025: Silver Award - Poster Campaign