Howl’s Moving Castle Reimagined

Brief: Redesign a movie poster for a film of your choice. The goal is to create a completely new visual interpretation that differs from the original promotional materials. In addition to the poster, design accompanying promotional elements—including a popcorn bucket, soda cup, and a souvenir item—all produced at scale to simulate a real movie premiere rollout.

The Product: The redesigned poster introduces a fresh visual direction while capturing the film’s magical and charming qualities. Supporting promotional items were developed to extend the new visuals across theater merchandising, creating a cohesive and immersive campaign.