Brief: Create a brand book for a randomly assigned industry, this case being board games. Develop a complete brand identity and product concept within the industry. The goal is to research the industry, define a target audience, and create a cohesive, engaging brand that stands out in the market.

The Product: Gabble is a social party board game designed to spark chaos, laughter, and unexpected connections. Aimed at players ages 20 to 40, Gabble combines tabletop gameplay, humorous prompts, and a bold visual identity to create an unforgettable game night experience. The game features four card categories with wild prompts and unique questions that encourage players to get out of their comfort zones and build meaningful connections through playful gameplay.