Brief: A group project for our senior graphic design class, focused on redesigning the branding for a local Baton Rouge non-profit. Our team chose Cat Haven, beginning with research on the organization, defining its target audience, and developing a cohesive visual identity to strengthen community engagement and support the mission.

The Product: As group leader, I oversaw the project and contributed directly to designing the logos, patterns, print material, and brand guidelines. I also captured new photography of volunteers in action and cats in care to highlight the organization’s team members and welcoming environment. The new brand system is adaptable for marketing materials, social media, and merchandise, providing a consistent and engaging identity for Cat Haven.